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Project: Abbot Library

Abbot Library is public library located in Marblehead, MA. As a community hub, the Abbot Library strives to assist the needs of its patrons newly-released bestsellers and an extensive library collection, research rooms, meeting spaces, events, and much more.

Abbot Library square logo navy blue bg

Project Duration:

22 Weeks

The Problem

Abbot Public Library came to us looking to rebrand in order to increase interest and engagement while maintaining traditional elements that reflect the community and residents of historic Marblehead, MA. They also need a complete revamp of the website, which needed to be audited and reorganized strategically for a better visitor experience.

 

Toolkit & Skills Used

  • website design
  • adobe creative suite
  • search engine optimization
  • brand identity
  • print design
  • graphic design
  • consulting

The Solution

The project scope also included:

  • Logo and two additional typographic based treatments
  • Colors
  • Fonts
  • Business card template / digital signatures (plus up to three individual
    layouts)
  • Letterhead template (plus two treatments for Foundation and Friends)
  • Tri-fold brochure template
  • E-Mail Newsletter template (constant contact)
  • Postcard mailer
  • Poster template for events

View live site: abbotlibrary.org/

Before
After

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