The Colby Trail concept draws on recognizable themes of outdoor life that Colby College (Waterville, Maine) students can relate to, such as, but not limited to: discovery/path-finding, adventure, community, goal setting, planning, and reaching key benchmarks in order to have an exciting and fulfilling journey.
Project: Colby Trail – Discover Your Journey
Project Duration:
7 Weeks
The Problem
Colby College came to us looking to develop their first year experience concept, brand identity, messaging strategy, collateral design, and for marketing and communication needs. They had challenges coming up with a concept that would unite and excite the incoming class to their first year experience program that had been developed. They needed help with messaging to incorporate a branded experience and we accepted the challenge!
Toolkit & Skills Used
- brand strategy
- website design
- brand identity
- print design
- graphic design
- copywriting
- consulting
- adobe creative suite
The Solution
We evaluated their conceptual and organizational challenges they were facing and in an expedited 3 month timeline, worked with key stakeholders in Student Life, Residential Life, and The Pugh Center of Diversity, Equity and Inclusion, to develop a concept that would unify all the goals that each unit needed. We worked with them to gain consensus for the concept.
The project scope also included:
- main logo
- color palette
- fonts
- taglines for overall Colby Trail concept, First Year Journey, and Second Year Journey
- email communication
- Colby Trail social media strategy
- content creation
- hashtag research
- engagement and analytics
View live site: life.colby.edu/what-to-do/first-year-experience/colby-trail/
Swag
Colby Trail Landing Page
LET’S BUILD TOGETHER!
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