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Project: Colby Trail – Discover Your Journey

The Colby Trail concept draws on recognizable themes of outdoor life that Colby College (Waterville, Maine) students can relate to, such as, but not limited to: discovery/path-finding, adventure, community, goal setting, planning, and reaching key benchmarks in order to have an exciting and fulfilling journey.

Project Duration:

7 Weeks

The Problem

Colby College came to us looking to develop their first year experience concept, brand identity, messaging strategy, collateral design, and for marketing and communication needs. They had challenges coming up with a concept that would unite and excite the incoming class to their first year experience program that had been developed. They needed help with messaging to incorporate a branded experience and we accepted the challenge!

Toolkit & Skills Used

  • brand strategy
  • website design
  • brand identity
  • print design
  • graphic design
  • copywriting
  • consulting
  • adobe creative suite

The Solution

We evaluated their conceptual and organizational challenges they were facing and in an expedited 3 month timeline, worked with key stakeholders in Student Life, Residential Life, and The Pugh Center of Diversity, Equity and Inclusion, to develop a concept that would unify all the goals that each unit needed. We worked with them to gain consensus for the concept.

The project scope also included:

  • main logo
  • color palette
  • fonts
  • taglines for overall Colby Trail concept, First Year Journey, and Second Year Journey
  • email communication
  • Colby Trail social media strategy
  • content creation
  • hashtag research
  • engagement and analytics

View live site:

Colby Trail Landing Page

Tell us about your project

Book a FREE 30 minute consultation.
We will go over your goals and problems that you’re facing and see how we can help you.

We believe in building long-lasting, meaningful and productive relationships and would love to meet you to see if we are a good fit.

Read some client testimonials here.