Client: EIDOS

Launching a distinctive brand and digital presence for a University of Pennsylvania LGBTQIA+ healthcare initiative – from strategy to rollout.

Duration

11 Weeks

Project Year

2022

Sector(s)

Education, Healthcare

The Challenge

Eidos was launching a bold, new organization with a groundbreaking approach to transforming LGBTQ+ healthcare—and they needed to move fast. With no existing brand, voice, or digital infrastructure in place, Eidos required a complete foundation that could support immediate visibility while also scaling for long-term growth.

Complicating the challenge was an ambitious timeline: a high-profile VIP launch event scheduled just six weeks out. Within that window, Eidos needed a fully realized brand identity, event collateral and swag, a landing page website, a compelling 4.5-minute video, and a clear message that would resonate with entrepreneurs, funders, healthcare leaders, and the broader community.

Beyond the launch, Eidos also needed an organized, sustainable approach to brand awareness and digital marketing—one that could support ongoing campaigns without overwhelming a growing team.

PROJECT SCOPE

Brand strategy workshop
Brand identity system & online brand kit
Tagline, mood boards, and color palettes
Logo design and brand typography
Social media graphic templates for launch and campaigns
Swag, business card, and letterhead design
4.5-minute HD video production
Brand awareness strategy
Custom digital marketing project management platform with automations
Landing page website
Full project management
Custom website (live 2023–2025)
Annual Report (2024)

Toolkit & Skills Used

consulting
workshop facilitation
brand strategy
identity design
website design
graphic design
video production
project management
copywriting
copyediting
adobe creative suite

Our Approach

Hyphenate assembled a bespoke, multidisciplinary team and kicked off the engagement with a hybrid in-person and Zoom brand strategy workshop. This collaborative session clarified Eidos’ mission, audience, positioning, and voice—establishing a strong strategic foundation to guide all creative and technical work.

From there, we developed a complete visual identity system, including logo, tagline, typography, color palettes, and mood boards. To ensure easy adoption, all assets were delivered through an online brand kit with downloadable, ready-to-use files for internal and external stakeholders.

To support Eidos’ expedited launch, Hyphenate managed and executed multiple workstreams in parallel. We designed and produced event swag, created a focused landing page website, and delivered a 4.5-minute HD video that introduced Eidos’ vision and approach to LGBTQ+ healthcare—all within a 1.5-month timeline.

For ongoing visibility, Hyphenate developed a brand awareness strategy paired with a custom digital marketing project management system. This platform gave Eidos a bird’s-eye view of campaigns while leveraging tailored automations aligned to their workflow. We also created a suite of social media graphic templates to support the digital marketing launch and future campaigns—making it easy for the team to execute consistent, on-brand communications across platforms.

Looking ahead, the partnership extended into long-term growth. Hyphenate began building a fully custom website (live 2023–2025) designed as a robust resource hub for entrepreneurs, funders, and the LGBTQ+ healthcare community.

THE RESULT

Eidos launched with a clear identity, cohesive messaging, and a unified brand experience across web, video, social, and in-person launch materials — delivered within a six-week sprint. Beyond the launch moment, Hyphenate helped Eidos establish a sustainable foundation for ongoing brand awareness and campaign execution through a repeatable content system, social templates, and a custom project management platform with automations.

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