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Project: EIDOS

Launched in 2022, Eidos LGBTQIA+ Health Initiative at the University of Pennsylvania cultivates and engages emerging and experienced leaders from community, academic, civic and business spheres to create innovative solutions for the LGBTQIA+ community. 

Project Duration:

11 Weeks

The Problem

With a bespoke team that we put together for their project, we kicked off the project with a hybrid in-person/zoom brand strategy workshop that helped Eidos define their brand strategy, identity and voice. Using this solid foundation, we built a new identity that included a logo and tagline which was delivered in an easy-access online brand kit with downloadable links to the most-used important assets.

In addition, they had a VIP launch event that required an expedited timeline that also included swag, a new landing page website and a 4.5 min video in only 1.5 months, that introduced their groundbreaking approach to transforming LGBTQ+ healthcare.

Their project also includes brand awareness strategy with a digital marketing package that includes creating a digital marketing project management system that gives them a birds eye view of their marketing campaigns and uses custom automations we set up based on their needs and workflow.

In 2023, we will also be building out a full custom website that will be a resource for entrepreneurs, funders, and the community.

Toolkit & Skills Used

  • consulting
  • workshop facilitation
  • brand strategy
  • identity design
  • website design
  • graphic design
  • video production
  • project management
  • copywriting
  • copyediting
  • adobe creative suite

The Solution

Project scope included:

  • Brand Strategy Client Workshop
  • Brand Guide
  • Tagline, mood board, color palettes
  • Logo design, brand typefaces
  • Swag design, business card templates, letterhead templates
  • 4.5 min HD Video production
  • Branding Style Guide
  • Brand Awareness Strategy development
  • Platform with custom automations for brand awareness project management
  • Landing page
  • Project management
  • Website in 2023


Before Landing Page
After Landing Page

I cannot imagine launching the Eidos LGBTQ+ Health Initiative without Hyphenate. Hyphenate has been like another arm of our organization. I am new to my role as the Director of Engagement, and the landscape of branding and social media was quite daunting. Hyphenate thoughtfully and supportively guided us through the whole process. Tan was responsive and quick in turning around helpful strategic documents as well as mundane things like event swag. Whatever Tan tells you they will do, not only happens, but happens better and quicker than you imagine. I have worked with many strategic consultants and designers across multiple industries. None have focused on my organization and our needs more than Hyphenate.

Kevin Schott, Director of Engagement, Eidos LGBTQ+ Health Initiative

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