Client: Emily Giannusa

Emily Giannusa is a nonbinary, LGBTQIA+ identifying Vice-President of Global Integrated Marketing at HBO and 2021 Advertising Hall of Fame winner/honoree.

Duration

4 Weeks

Project Year

Sector(s)

The Challenge

Emily Giannusa needed a digital presence that matched the caliber of their career. Their work spans global campaigns, leadership roles, and award-winning creative, but their existing online footprint did not reflect the scope, clarity, or visual sophistication of their accomplishments.

Emily came to Hyphenate seeking a clean, modern website that would showcase their portfolio, awards, and professional narrative while delivering a seamless, engaging user experience. The site also needed to align visually with a custom-designed resume, ensuring a cohesive personal brand across formats. As their career continued to evolve, scalability and long-term relevance were key considerations.

PROJECT SCOPE

Custom resume design
First custom personal website
Animated GIF integration for visual engagement
Content reorganization and SEO optimization
Second custom website redesign and build (2026)
Ongoing consulting and project management

Toolkit & Skills Used

website design
graphic design
adobe creative suite

Our Approach

Hyphenate partnered with Emily to create a refined, highly intentional digital presence rooted in clarity, motion, and storytelling. We began by designing a custom resume that established a strong visual language—clean typography, thoughtful hierarchy, and a modern editorial feel. This design system informed the first website build, creating a cohesive and recognizable personal brand.

We developed a custom website featuring subtle animated GIFs that brought movement and personality to the experience without distracting from the work itself. Existing content was reorganized and refined, and new content was introduced to improve search engine optimization, ensuring the site performed as strongly as it looked.

As Emily’s role, visibility, and body of work expanded, Hyphenate was brought back in 2026 to design and build a second website iteration. This new site evolved the original foundation with updated content, improved structure, and a refreshed digital experience that reflected Emily’s continued leadership and impact in global marketing. Built with longevity in mind, the updated site supports ongoing growth while maintaining the polished, modern aesthetic established in the original engagement.

The result is a cohesive personal brand ecosystem—resume and websites working together to highlight Emily’s voice, achievements, and influence at the highest level of the industry.