Client: Jewish Family Services
Website redesign + long-term website support for a mission-driven organization serving the Columbus community.
Duration
12 Weeks
Project Year
2021
Sector(s)
Community Services
The Challenge
Jewish Family Services Columbus came to Hyphenate looking for a website redesign that would reinvigorate the brand and clarify JFS’s mission as an organization that empowers all of the Columbus community.
The existing site needed a clearer structure and user experience that would make it easier for visitors to understand services, find resources, and take action—while positioning the website as a true “online headquarters” for the organization.
PROJECT SCOPE
To support both immediate impact and long-term sustainability, Hyphenate delivered a full website redesign and has continued supporting JFS beyond launch through ongoing website maintenance and development.
• Website redesign (UX, sitemap, and visual refresh)
• Revamped sitemap and user experience strategy to improve usability and conversions
• Copywriting and copyediting support
• Ongoing website maintenance after launch (content updates and additions)
• Web development support for new pages/sections and evolving site needs
• Recent website refresh to align with updated brand colors and fonts
Toolkit & Skills Used
- website design
- adobe creative suite
- graphic design
- copyediting
- copywriting
- project management
Our Approach
During the initial redesign, Hyphenate created a new website that enhanced the brand and served as the online headquarters of the organization. We implemented a completely revamped sitemap and UX strategy designed to improve usability and increase conversions—helping visitors quickly understand JFS’s mission, navigate services, and take the next step.
Since launch, we’ve continued partnering with JFS through ongoing website maintenance and development—supporting content updates, adding new pages and features as needs evolve, and keeping the site stable and current. Most recently, we completed an update to align the website with JFS’s refreshed brand colors and typography, ensuring the digital experience stays consistent with their evolving identity.
View live site: jfscolumbus.org
THE RESULTS
Jewish Family Services Columbus now has a clearer, more usable website experience that strengthens the organization’s brand presence and makes it easier for community members to find information and take action. The redesigned structure supports better navigation and comprehension, while ongoing maintenance and development ensure the site continues to grow with the organization—staying current, aligned with brand updates, and reliable as a central hub for services and resources.
Featured Highlights
Website Design
Before
After 2026 Rebranding
Digital Marketing
Print Design
LET'S BUILD TOGETHER!
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