Client: Philadelphia Health Partnership

Communications strategy, digital marketing systems, and ongoing website support for a lean team serving 50+ nonprofit grantee partners.

Philadelphia Health Partnership (PHP) aims to improve the health and well-being of people in Philadelphia by advocating for and resourcing equitable, quality care and services.

Duration

100 Weeks

Project Year

2023

Sector(s)

Community Health Foundation, Health Equity Philanthropy

The Challenge

In 2022, Philadelphia Health Partnership (PHP) operated with a small internal team responsible for supporting more than 50 nonprofit grantee partners. As the organization approached its 25th anniversary, PHP needed to strengthen its digital presence—both to celebrate a major milestone and to better amplify the work of its grantees.

The challenge was twofold: establish a cohesive, professional voice across platforms, while also building systems that would remain sustainable for a lean team long after the anniversary campaign concluded.

PROJECT SCOPE

To meet both immediate campaign needs and long-term sustainability, Hyphenate delivered communications strategy first, then implemented the digital marketing systems, creative toolkit, and ongoing website support needed to execute consistently over time.

Communications strategy and messaging guidance (pre-digital execution)
Custom social media + digital marketing database (Airtable) for planning and coordination
Campaign design and creative production across multiple platforms
Branded graphic template system to support fast, consistent execution
Asynchronous workflows for stakeholder collaboration and approvals
Ongoing mentoring and enablement of internal team
Website maintenance + development throughout the contract (content updates, improvements, and support)

Toolkit & Skills Used

social media
graphic design
project management
Adobe Creative Suite
videography
copywriting
copyediting
website edits
Airtable
Slack

Our Approach

Hyphenate partnered with PHP to support the organization in phases—starting with communications strategy to clarify priorities, messaging, and campaign direction, then building a scalable digital marketing and project management solution tailored to PHP’s operational reality.

We designed and implemented a custom social media and digital marketing database that streamlined planning, content coordination, and campaign execution across platforms. To support efficient collaboration, we created a flexible suite of branded graphic templates and established asynchronous workflows that allowed multiple stakeholders to contribute without slowing momentum.

Over nearly two years, Hyphenate led PHP’s creative campaigns and communications strategy—ensuring consistency, clarity, and impact—while also maintaining and developing PHP’s website throughout the contract so their digital home stayed current, stable, and aligned with campaign priorities.

THE RESULTS

By the end of the engagement, PHP had a repeatable system for planning and executing communications internally and shared as-needed with a complex partner network—without relying on a large internal marketing team. PHP fully adopted the database, templates, and workflows and gained the confidence to manage ongoing communications independently.

Today, PHP continues to use the custom database and branded assets to execute cohesive, multi-platform campaigns that elevate nonprofit partners through annual grants, while the website improvements made over the course of the contract strengthened their overall digital presence and supported campaign rollouts along the way.

View the live site: https://philahealthpartnership.org/

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