The web is swarming with visual material; photos, videos, gifs, and graphics—however, not all web users access this material the same. Those who are blind or visually impaired need to rely on image descriptions, also referred to as alternative text, to illustrate the content.
Image descriptions describe the necessary information to convey to screen readers the visual. Some of you may be surprised to know that it is required by Web Content Access Guidelines (WCAG) 2.1 for digital ADA compliance!
Luckily, writing image descriptions is not difficult and goes a long way to create accessible websites for everyone! Following the formula of including the object, action, and context of the photo helps create a concise and informative image description.
For a more in-depth description of how to create image descriptions, check out this article!